THE FEATURE
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In 1949 the world was a very different place.
President Harry Truman was in the White House. King George VI was in Buckingham Palace. And, in China, Chairman Mao established the People’s Republic.
Much has changed over the past 70 years. One thing that remains the same is that GANT is still making the finest modern American sportswear, just as we were when we first began in New Haven, Connecticut.
Fashions have come and gone over the years, of course. Hems go up and down. Collars and lapels widen and grow slim again. Colors shift from one season to the next. But our dedication to preppy clothing is a constant. For 70 years we’ve never stopped innovating, pioneering and asking ourselves “How we can make this better?”
In 2019, our anniversary year, we’ve celebrated seven decades by championing seven iconic products: the Button-Down Shirt, the Cable Knit, the Club Blazer, the Heavy Rugger, the GANT Varsity Jacket, the Piqué and the Chino. What sets these magnificent seven apart is that they have, over time, become essential parts of the preppy wardrobe. Noted for their versatility, durability and timeless appeal, they are must-have items for anyone who leads an active lifestyle.
Our seven icons embody the enduring appeal of American sportswear and are landmarks in the journey we’ve taken since 1949. They are part of the past and the present of GANT, and they will be with us as we look ahead to the next 70 years.
THE LOOKOUT ISSUE 92-
THE LOOKOUT ISSUE 92-
THE LOOKOUT ISSUE 92-
THE LOOKOUT ISSUE 92-
